| 房地产企业实施品牌战略探讨 |
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| 引用本文： | 杜帧.房地产企业实施品牌战略探讨[J].自贡师范高等专科学校学报,2006,21(6):80-83. |
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| 作者姓名： | 杜帧 |
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| 作者单位： | 四川理工学院,四川自贡643000 |
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| 摘 要： | 品牌是房地产行业新一轮竞争的重点，文章从分析房地产行业的品牌现状入手，揭示房地产企业实施品牌战略的现实意义．提出房地产企业品牌战略实施的有效途径。
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| 关 键 词： | 房地产 企业品牌 战略 |
| 文章编号： | 1672-8580（2006）06-0080-04 |
| 收稿时间： | 2006-07-15 |
Discussion on the Brand Strategy in Real Estate |
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| DU Zhen.Discussion on the Brand Strategy in Real Estate[J].Zigong Teachers College Journal,2006,21(6):80-83. |
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| Authors: | DU Zhen |
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| Abstract: | Real estate enterprises pay more attention to the brand now. This paper analyzes the status quo of the brand, reveals the practical significance for real estate enterprises to carry out the brand strategy, and puts forward some feasible ways for real estate enterprises. |
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| Keywords: | real estate enterprise brand strategy |
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