基于中国CtoC电子商务网站的的信用风险管理策略研究

随着CtoC电子商务网站的快速发展，信用风险问题成为影响消费者在线交易的重要障碍。通过分析目前中国CtoC电子商务网站信用管理机制，提出一系列信用风险管理策略。该策略针对CtoC电子商务网站的各类信用风险问题,分别从消费者、CtoC电子商务平台、第三方支付平台等方面探讨应对网络购物信用风险的管理措施，为有效规避信用风险、提高网络交易的安全性提供保障。

Research on Credit Risk Management Strategy of Chinese CtoC E-Commerce Websites

With the rapid growth of CtoC ECommerce websites,credit risk becomes a major barrier to online shopping.The credit risk management strategy is proposed based on analyzing the current credit management system of Chinese CtoC ECommerce websites.For the issuess of credit risk in CtoC ECommerce sites,the authors propose the relevant management solutions from aspects of the customers,CtoC ECommerce platform and escrow services.It is helpful not only in avoiding the trust risk,but also in providing guarantee for online shopping.