我国城市电视台在北京奥运报道中的特点探析

采用文献资料法、逻辑分析法等方法,就城市电视台在北京奥运报道期间所面临的现状加以分析,指出其优势在于:1)土生土长深悉本地受众需要;2)精力集中,服务一方;3)本土媒体具有受众亲切感。其劣势在于:1)新闻源:央视垄断,一手资料匮乏;2)互动性:网络当先,互动欠缺;3)经济力:资金不足,难以承担大赛报道的高额支出。研究认为,城市电视台在奥运报道这场新闻大战中确保其一席之地,首先要对自己进行客观、全面的分析,扬长避短、发挥优势,要以"平视"的角度看待自己:既不可妄自菲薄,又不可盲目而动。

City Television Stations Reported Strategy of Beijing Olympic Games

In this paper,using literature data,logic analysis,urban Beijing Olympic television reported strategy was discussed.I believe that Beijing Olympic Games,city TV stations to "head-up" their own perspective: not belittle both,and not blindly moving.City television stations reported the situation in the Olympic Games to the war on its own objective and comprehensive analysis of the non-play to our strengths,I believe in the Olympic competition in the report will accomplish something.