| 浅析语用策略在涉外商务谈判中的应用 |
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| 引用本文： | 陈曦蓉.浅析语用策略在涉外商务谈判中的应用[J].莆田学院学报,2001,8(3):56-58. |
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| 作者姓名： | 陈曦蓉 |
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| 作者单位： | 莆田高等专科学校外语系 |
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| 摘 要： | 论述涉外商务谈判人员掌握谈判的语用策略的必要性，探讨起积极作用的语用策略在国际商务谈判中具体适用的三个方面，即礼貌语用准则、委婉幽默和含蓄模糊的表达方式。
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| 关 键 词： | 涉外商务 商务谈判 语用策略 |
| 文章编号： | 1008-7885(2001)03-0056-03 |
| 修稿时间： | 2001年5月10日 |
On Pragmatic Strategy Employed in International Business Negotiation |
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| CHEN Xi-rong.On Pragmatic Strategy Employed in International Business Negotiation[J].journal of putian university,2001,8(3):56-58. |
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| Authors: | CHEN Xi-rong |
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| Abstract: | In this paper, the necessity for the business negotiators to apply the pragmatic strategy in business negotiation is discussed and the positive pragmatic strategy in the negotiation is also discussed from three aspects: politeness and appropriateness maxims, tactful and humorous, and implicit and vague expressions. |
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| Keywords: | international business business negotiation pragmatic strategy |
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