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农家书屋用书专项出版运行策略
引用本文:杨智慧,张芳蕊,徐永进.农家书屋用书专项出版运行策略[J].山东图书馆季刊,2014(2):81-85.
作者姓名:杨智慧  张芳蕊  徐永进
作者单位:[1]中共黑龙江省委党校办公室,黑龙江哈尔滨150080 [2]秦皇岛职业技术学院旅游系,河北秦皇岛066100 [3]黑龙江教育出版社学术著作出版中心,黑龙江哈尔滨150001
基金项目:国家社会科学基金2012年一般项目《农家书屋后续发展研究》阶段性成果(12BTQ025)。
摘    要:出版社专项出版农家书屋用书,需要建立农家书屋用书专项出版的参照坐标,因需制作合格、适销、对路的图书产品乃至精品。出版社选择合适的农家书屋用书,以专项出版的运作方式建立良性的业务流程,择优搭配打造利器,采用几种方式的不同组合开展出版运作活动。出版社要准确把握农家书屋用书专项出版原则,在对立统一的矛盾碰撞和兼容中,既坚守原则,又获取积极的发展机会。

关 键 词:农家书屋用书  专项出版  参照坐标  运作方式  出版原则

The Operation Strategy On Special Publication Of Rural Area Library Books
Yang Zhihui,Zhang Fangrui,Xu Yongjin.The Operation Strategy On Special Publication Of Rural Area Library Books[J].Shang Dong Library Quarterly,2014(2):81-85.
Authors:Yang Zhihui  Zhang Fangrui  Xu Yongjin
Institution:Yang Zhihui,Zhang Fangrui,Xu Yongjin
Abstract:The special publication of Rural Area Library books need to establish reference coordinates,pro-ducing qualified,merchantability,right books even boutique.Press select the appropriate Rural Area Library books, in a mode of special publication to establish healthy business processes,making best use of resources,using different kinds of combinations to carry out operational activities of publishing.Press need to accurately grasp the principle of using special publication books for the Rural Area Library,in the unity of opposites and contradictions to adhere to the principle,but also to obtain positive developing opportunities.
Keywords:Rural area library books  Special publication  Reference coordinate  In a mode of working  Publi-cation principles
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