都市报竞争同质化的理性分析

都市报竞争同质化现象在业界引起了众多的诘难、指责甚至批判。这些负面评价有其一定的道理。因为都市报竞争同质化使整个报业的健康发展存在隐患。但值得注意的是，同质化竞争也对受众、媒介以及报业产业带来了不少的益处。它的存在也是有一定道理的。只有理性地对报业竞争同质化现象进行全面的分析评价，才能促进整个报业产业健康良性地发展。

Reasonable Analysis on Competition Similarity of Urban Newspapers

The phenomenon of competition similarity of urban newspapers has brought many attacks in the newspaper cycle. These attacks have their own reasons because urban newspaper competition similarity did make the newspaper cycle filled with some hidden crisis. Anyway, what is worth noticing is that competition similarity of urban newspapers have also brought a large number of benefits to readers, medias as well as newspaper industry, .which is supposed to exist in the newspaper cycle. Only realizing such benefits and weaknesses that competition similarity have caused, we can promote the whole newspaper industry to develop positively.