保健品市场现存问题分析

回首改革开放以来中国市场经济的发展与变迁，保健品市场创造了一个又一个的神话：三株、红桃K、昂立1号、太阳神、脑白金等等曾掀起过一轮又一轮的销售风暴。近几年来，保健品市场新产品层出不穷，但是过去创造的神话好像越来越难以跨越了，想要说服消费者越来越难了，保健品市场遭遇了越来越多的争议，可以从概念营销的运用、广告、价格三个方面对保健品市场现存问题进行分析。

Analysis of Existing Problems in the Health Care Market

With the developing and the changing of Chinese market economy since the reform and opening up,we have created a series of great things in the market of health care products,such as Sanzhu,Hongtao K,Angli I,Naobaijin and so on,which were once sold well in the past few years.Recently,new health products in the market are emerging in an endless stream,but it is difficult for the new products to do better than before,and it is more hard to persuade the consumers to buy these new ones.Many disputes appears in the market.In this article the disputes have been analyzed from three parts——the view of utilization of the concept marketing,ads and price.