| 营建旅行社品牌忠诚的途径 |
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| 引用本文： | 周美芳.营建旅行社品牌忠诚的途径[J].株洲师范高等专科学校学报,2004,9(4):115-117. |
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| 作者姓名： | 周美芳 |
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| 作者单位： | 株洲师范高等专科学校人文社科系 湖南株洲412000 |
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| 摘 要： | 品牌忠诚是入世后中国国内旅行社的发展方向 ,旅行社的品牌形象策划与宣传 ,产品特色化 ,产品功能满足特定需求 ,完善服务体系和优质服务 ,致力于多产业的联动等是重要营建途径。
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| 关 键 词： | 旅行社 品牌忠诚 营建 途径 |
| 文章编号： | 1009-1432(2004)04-0115-03 |
| 修稿时间： | 2004年3月12日 |
Construction of Brand Loyalty of the Travel Agency |
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| ZHOU Mei-fang.Construction of Brand Loyalty of the Travel Agency[J].Journal of Zhuzhou Teachers College,2004,9(4):115-117. |
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| Authors: | ZHOU Mei-fang |
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| Abstract: | China's domestic travel industry has been aimed at brand loyalty since China's entry into WTO. Construction of brand loyalty should focus on planning and publicizing the brand image of the travel agency, characterizing its products to meet special requirements, perfecting its service and promoting an inter-industry co-operation. |
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| Keywords: | travel service brand loyalty construction strategy |
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