| 张家界土家文化旅游开发的现状与对策 |
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| 引用本文： | 王淑贞.张家界土家文化旅游开发的现状与对策[J].怀化学院学报,2004,23(4):49-51. |
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| 作者姓名： | 王淑贞 |
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| 作者单位： | 怀化学院,经济与管理科学系,湖南,怀化,418008 |
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| 摘 要： | 张家界土家文化旅游开发已经取得明显的成效 ,但也存在不少问题。我们需要从整合资源、打造品牌、营销推广及人才培养等方面 ,进一步深度开发张家界土家文化旅游资源
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| 关 键 词： | 张家界 土家文化 旅游开发 现状 对策 |
| 文章编号： | 1671-9743(2004)04-0049-03 |
| 修稿时间： | 2004年5月10日 |
The Developing Strategies of the TuJia Nationality's Culture in Zhang Jia - jie City |
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| WANG Shu-zhen.The Developing Strategies of the TuJia Nationality''''s Culture in Zhang Jia - jie City[J].Journal of Huaihua University,2004,23(4):49-51. |
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| Authors: | WANG Shu-zhen |
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| Abstract: | The tour developing of The TuJia nationalitys culture has gained the clear effect in the city of Zhang Jia-jie, but it also has many problems. We must ulteriorly develop the tour resource of the TuJia Nationalitys culture from conforming the resource, making the brands, extending the marketing and training the person in Zhang Jia-jie City. |
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| Keywords: | Zhang Jia-jie the TuJia Nationalitys culture tour developing actuality strategy |
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