广告效果的检测

在高度信息化的广告业,如何在经营中实行科学化的管理以提高经济效益,始终是企业关注的焦点.而运用信息系统的控制原理特别是信息的负反馈与正反馈机制对广告经营中的效果进行跟踪检测,恰好可以辅助效益好的广告持续平稳地开展下去;同时提醒经营者适时停止效益差的或是导致亏损的广告项目.

Inspection of Adertising Effect

In the highinformative advertising, it is a focal point all the enterprises concerning how to practice the scientific manage in management to improve the economic benefits. But using the Control Theory of the Information System has tracking examinations, especially the mechanism of Positiveback and Negativeback produce effect on advertising management, just it may help separately the effectual well advertising develop continuously and steadly; at the same time, it can remind the managers of stopping the advertising items which are effectual badly or lead up to the deficit at right moment.