| 论温州房地产诚信品牌的塑造 |
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| 引用本文： | 卓坚红.论温州房地产诚信品牌的塑造[J].温州职业技术学院学报,2002,2(2):20-23. |
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| 作者姓名： | 卓坚红 |
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| 作者单位： | 温州职业技术学院,浙江,温州,325035 |
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| 摘 要： | 诚信是当今社会的一个热门话题，房地产业更需要诚信意识。唯有塑造一个诚信的房地产品牌，才能使房地产企业在激烈的市场竞争中持续发展。诚信品牌需要从硬件与软件两方面着手，并寻求政府的大力支持，为其提供良好的市场环境。
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| 关 键 词： | 房地产 诚信品牌 信用房产 温州市 诚信意识 市场环境 |
| 文章编号： | 1671-4326(2002)02-0020-04 |
| 修稿时间： | 2002年4月18日 |
ON Building up the Faithful Brand Name in Wenzhou Real Estate |
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| ZHUO Jian-hong.ON Building up the Faithful Brand Name in Wenzhou Real Estate[J].Journal of Wenzhou Vocational & Technical College,2002,2(2):20-23. |
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| Authors: | ZHUO Jian-hong |
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| Abstract: | Honesty and trust, being a hot topic at present, is very important in the real estate industry. Only by building up a faithful brand name, can a real estate enterprise survive in the fierce, competitive market. The building up of a faithful brand name should be handled from two sides of software and hardware. Meanwhile, we must gain the support of the government to ensure a perfect market environment. |
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| Keywords: | Credit in Wenzhou Credit in real estate Faithful brand name |
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