| 新经济背景下体育产业的竞争战略 |
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| 引用本文： | 殷苏华.新经济背景下体育产业的竞争战略[J].湖北体育科技,2006,25(3):249-250. |
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| 作者姓名： | 殷苏华 |
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| 作者单位： | 武汉体育学院武术学院,湖北,武汉,430079 |
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| 摘 要： | 对体育产业竞争战略面临的问题与挑战进行了分析,阐述了基本竞争战略,提出了合作竞争;快速抢占市场;发展规范体育市场;中介机构和经济人;走品牌经营道路;全球市场竞争及当地化几种新的战略模式选择.
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| 关 键 词： | 体育产业 竞争战略 战略模式选择 |
| 文章编号： | 1003-983X(2006)03-0249-02 |
| 收稿时间： | 10 14 2005 12:00AM |
| 修稿时间： | 2005年10月14 |
Sports Industry Competition Strategy under New Economical Background |
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| YIN Su-hua.Sports Industry Competition Strategy under New Economical Background[J].Journal of Hubei Sports Science,2006,25(3):249-250. |
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| Authors: | YIN Su-hua |
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| Institution: | Wuhan Institute for Physical Education, Wuhan, 430079, Ghina |
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| Abstract: | This essay analyses the question and the challenge which faced on the sports industry competition strategy and describes the basic competition strategy.It puts forward several strategic patterns,such as cooperation and competition,occupy the market quickly,develop the sports market,etc. |
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| Keywords: | sports industry competition strategy strategy pattern choose |
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