| 大型体育场馆的经营策略研究——义乌梅湖体育中心运营模式分析 |
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| 引用本文： | 李亚慰,李建设.大型体育场馆的经营策略研究——义乌梅湖体育中心运营模式分析[J].浙江体育科学,2006,28(5):1-3. |
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| 作者姓名： | 李亚慰 李建设 |
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| 作者单位： | 1. 中国计量学院,体军部,浙江,杭州,310018
2. 宁波大学,体育学院,浙江,宁波,315211 |
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| 摘 要： | 国内大型体育场馆基本由政府投资,以体育部门附属单位的形式开展经营,在运营中,逐渐凸现出诸如资金短缺、经营不善、维持困难等问题。浙江义乌梅湖体育中心的市场运营策略开辟了新的发展路线,也部分解决了上述问题,形成了大型体育场馆经营的“义乌模式”。
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| 关 键 词： | 体育场馆 经营 策略 |
| 文章编号： | 1004-3624(2006)05-0001-03 |
| 收稿时间： | 02 15 2006 12:00AM |
| 修稿时间： | 2006年2月15日 |
Management Strategy Investigation of Great Palaestra——Analysis Of Yiwu Meihu G.Y.M Center Management Mode |
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| LI Ya-wei,LI Jian-she.Management Strategy Investigation of Great Palaestra——Analysis Of Yiwu Meihu G.Y.M Center Management Mode[J].Zhejiang Sport Science,2006,28(5):1-3. |
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| Authors: | LI Ya-wei LI Jian-she |
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| Institution: | 1, PE Department, Chinese Jiliang Institute, Hangzhou 310018,China ;2, PE College, Ningbo University, Ningbo 315211, China |
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| Abstract: | Domestic great palaestra(including gyms and stadiums) are mostly invested by government and managed as attachment of those sports department.In their management many problems emerged such as shortage of capitals,poor marketing and maintaining difficulties etc.A new developing course that partly resolved those problems mentioned above was initiated by the marketing strategies of Yiwu Meihu G.Y.M Centerang formed the Yiwu mode for great palaestra management.This paper extends relevant discussion and offers some suggestions based on the Yiwu mode. |
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| Keywords: | palaestra management strategy |
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