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民营企业家体育意识、行为倾向调查分析
引用本文:蔡忠建.民营企业家体育意识、行为倾向调查分析[J].浙江体育科学,2007,29(1):21-23,28.
作者姓名:蔡忠建
作者单位:温州大学,体育学院,浙江,温州,325003
摘    要:通过对民营经济模式下的民营企业家与群众体育意识、态度、行为倾向的调查结果显示:民营企业家与群众对《全民健身计划纲要》的认识都不高;参加活动的各因子,民营企业家与群众有显著性差异,前者比后者好;对体育态度上是肯定的,行为上也是积极的,但参加体育锻炼的人数,民营企业家与群众有显著性差异,群众比民营企业家好;在体育锻炼手段的选择上,有明显不同的趋向性,民营企业家更趋向消费性、娱乐性项目,群众趋向健身性、消费性项目。

关 键 词:民营企业家  体育意识  行为倾向
文章编号:1004-3624(2007)01-0021-03
修稿时间:2006-08-11

The Survey and Analysis of Sports Awareness and Behavior Tendency of the Private Enterprise Entrepreneurs
CAI Zhong-jian.The Survey and Analysis of Sports Awareness and Behavior Tendency of the Private Enterprise Entrepreneurs[J].Zhejiang Sport Science,2007,29(1):21-23,28.
Authors:CAI Zhong-jian
Institution:PE College,Wenzhou University, Wenzhou 325000,China
Abstract:After surveying the sports awareness,attitudes and behavior tendency of the private enterprise entrepreneurs and the masses,the following conclusions are made: The entrepreneurs' and the masses' awareness and understanding of the national people fitness programs are not high.In the survey charts,the entrepreneurs' ability to read the government documents is higher than that of the masses'.Among the various factors of the participation in the sports activities,there are obvious differences between the two.The entrepreneurs have a higher participation than the masses.The sports attitudes of both are positive and they are enthusiastic in their behavior,but the number of the participation of the physical activities is different.The number of the masses' is larger than that of the entrepreneurs.There is obviously different tendency in choosing physical exercise means.The entrepreneurs have the tendency to choose money-consuming and recreational activities.The masses have the tendency to choose fitness and consumption activities.
Keywords:private enterprise entrepreneurs  sports awareness  behavior tendency
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