| 从语用视野看俄语商业广告语 |
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| 引用本文： | 刘少基.从语用视野看俄语商业广告语[J].重庆教育学院学报,2010,23(2):135-138. |
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| 作者姓名： | 刘少基 |
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| 作者单位： | 乐山师范学院,外国语学院,四川,乐山,614000 |
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| 摘 要： | 广告语是广告主为促销商品使用的与受众进行交际的语言．俄罗斯商家在广告中使用其独具匠心的修辞遣词用句来达到自己的目的。
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| 关 键 词： | 语用 俄语 广告语 |
Analysis of Russian Ad Language Application |
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| LIU Shao-ji.Analysis of Russian Ad Language Application[J].Journal of Chongqing College of Education,2010,23(2):135-138. |
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| Authors: | LIU Shao-ji |
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| Institution: | LIU Shao-ji (Foreign Language Department, Leshan Teachers＇ College, Sichuan Leshan 614000, China) |
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| Abstract: | Ad language is used by the businessman to communicate with his customers for successful promotion. The Russian businessmen have tried their best to manage a charm of their own in using ad language to its maximum to reach their own purpose. |
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| Keywords: | Language use Russian language ad language |
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