| 四川省体育彩票消费者的构成和行为研究 |
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| 引用本文： | 朱玲.四川省体育彩票消费者的构成和行为研究[J].洛阳师范学院学报,2008,27(2):173-175. |
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| 作者姓名： | 朱玲 |
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| 作者单位： | 四川大学体育科学研究所,四川成都,610065 |
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| 摘 要： | 对体育彩票消费者行为和构成进行统计分析,得出体育彩票消费者主要集中于中青年男性,集中在低收入、低文化程度群体,消费的行为盲目性较大等结论,有针对性地提出加大宣传力度、创新工作方法、规范市场秩序等建议。
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| 关 键 词： | 体育彩票 消费者构成 行为研究 |
Research on Behavior and Structure of Sichuan Sports Lottery Consumers |
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| ZHU Ling.Research on Behavior and Structure of Sichuan Sports Lottery Consumers[J].Journal of Luoyang Teachers College,2008,27(2):173-175. |
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| Authors: | ZHU Ling |
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| Institution: | ZHU Ling (Sport Science Institute, Sichuan University, Chengdu 610065, China) |
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| Abstract: | The statistic analysis on consumer behavior and structure concludes that the sports lottery consumers are mainly constituted by young or middle aged males,largely involving those of low income and lack of educational background,or those with blindness in consumption.The author further puts forth suggestion regarding enhanced publicity,reformed operational approaches and regulating market order. |
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| Keywords: | sports lottery consumer structure behavioral research |
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