| 试析中国品牌如何走向世界 |
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| 引用本文： | 戴青.试析中国品牌如何走向世界[J].广东技术师范学院学报,2004(5):23-26. |
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| 作者姓名： | 戴青 |
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| 作者单位： | 广东技术师范学院财经系 广东广州 |
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| 摘 要： | “MADE IN CHINA”的标签遍布世界各地,创造中国品牌势在必行,也是大势所趋。身处变幻莫测的国际市场,又要迎接WTO的挑战,中国企业应如何自处?笔者认为,第一,找出造成现状的原因;第二,对症下药,理清认识的误区,坚定企业发展国际市场的方向;第三,有策略地走向世界。
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| 关 键 词： | 企业 品牌 国际市场 |
| 文章编号： | 1672-402X(2004)05-0023-04 |
| 修稿时间： | 2004年2月18日 |
Analysis on the Chinese Brand Going to the World |
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| Dai Qing Dept. of Finance and Economics,Guangdog Polytechnic Normal University,Guangzhou ,China.Analysis on the Chinese Brand Going to the World[J].Journal of Guangdong Polytechnic Normal University,2004(5):23-26. |
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| Authors: | Dai Qing Dept of Finance and Economics Guangdog Polytechnic Normal University Guangzhou China |
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| Institution: | Dai Qing Dept. of Finance and Economics,Guangdog Polytechnic Normal University,Guangzhou 510665,China |
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| Abstract: | The labels of "MADE IN CHINA" spread all over the world, it is the trend of the times to create the
Chinese brand. To face the changeable international market, and to meet the challenge of WTO, it's important to devel-
op the Chinese brand: first, to find out the reason causing the current situation; second, to suit the remedy to the case
and to take the strategies strengthen the developing direction of the enterprise in international market; third, making the
Chinese brand go to the world strategily. |
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| Keywords: | enterprise brand international market |
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