| 鲍德里亚符号消费理论述评 |
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| 引用本文： | 黄波.鲍德里亚符号消费理论述评[J].青海师范大学学报(哲学社会科学版),2007(3):1-4. |
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| 作者姓名： | 黄波 |
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| 作者单位： | 上海大学,社会学系,上海,200444 |
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| 摘 要： | 鲍德里亚是当代法国著名社会学家。在《消费社会》一书中,他以符号学为切入点,对消费社会进行了审视与诊断,认为消费不再是物的消费、而是符号消费,符号消费其实质在于对人们社会身份的建构,因而符号消费的目的在于对差异的追求。鲍德里亚的符号消费理论带着对消费异化的批判,开启了研究消费社会的新视角,具有重要的理论意义。
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| 关 键 词： | 鲍德里亚 符号消费 身份建构 大众媒介 |
| 文章编号： | 1000-5102（2007）03-0001-04 |
| 修稿时间： | 2007-03-11 |
Comments on the Baudrillard's Theory of Code Consumption |
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| HUANG Bo.Comments on the Baudrillard''''s Theory of Code Consumption[J].Journal of Qinghai Normal University(Philosophy and Social Sciences Edition),2007(3):1-4. |
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| Authors: | HUANG Bo |
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| Institution: | Department of Sociology, Shanghai University, Shanghai 200444, China |
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| Abstract: | Baudrillard is a famous French sociologist.From the perspective of semiotics,he made an analysis and diagnose in the consumer society,thinking that consumption is code consumption rather than object consumption.In addition,code consumption virtually makes identity construction.Thus,the purpose of code consumption is to pursue difference.With the criticism to the consumer society, Baudrillard's theory offers us a new angle of view to study consumer society,and has very important significance. |
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| Keywords: | Baudrillard code consumption identity construction mass medium |
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