IT技术与书业营销市场

IT技术是指获取、传递、处理、再生和利用信息的技术,在书业的营销管理方面有着广泛的应用.从信息应用的角度看,书业的连锁经营有数据传输技术、统一书目库、流程控制、物流效率四个关键点.因此,要建立统一的软件管理系统,实现更大范围的连锁经营;建立以Internet为主的信息管理平台,实现真正意义上的连锁经营;建立共享的书目信息库,实现书业全面快捷的信息化管理;大力发展网络书店,适应书业激烈竞争的局面.

My Opinion about Information Technology and Development of Bookmarket

InformationTechnology develop at very fast speed. Among the wave of development,book trade also daily tend towards InformationTechnology management,but itexists little lack and imperfect yet. According to the down-lead of the InformationTechnology development,base on the instance of Xinhua Bookstore,this theory expound the InformationTechnology management status of book trade and existent lack and bing forward some suggest of mine.