| 中国篮球产业发展的机遇与挑战 |
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| 引用本文： | 孙义良.中国篮球产业发展的机遇与挑战[J].体育成人教育学刊,2003,19(3):10-11. |
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| 作者姓名： | 孙义良 |
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| 作者单位： | 武汉体育学院,430079,武汉 |
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| 摘 要： | 根据我国篮球产业的发展现状，从供给和需求方面分析了影响篮球产业的因素，提出了篮球产业发展的对策。认为：篮球市场的繁荣，需要球星；联赛改革要适应新情况。
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| 关 键 词： | 中国 篮球 体育产业 发展 球星 体育市场 联赛 改革 |
| 文章编号： | 1005-7102(2003)03-0010-02 |
| 修稿时间： | 2003年1月14日 |
Opportunities and challenges of the development of the Chinese basketball |
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| SUN Yi liang Wuhan Institute of P.E.,Wuhan ,China.Opportunities and challenges of the development of the Chinese basketball[J].Journal of Sports Adult Education,2003,19(3):10-11. |
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| Authors: | SUN Yi liang Wuhan Institute of PE Wuhan China |
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| Institution: | SUN Yi liang Wuhan Institute of P.E.,Wuhan 430079,China |
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| Abstract: | The author puts forth countermeasures of the development of the Chinese basketball according to the present situation and analyzes factors influencing the development from aspects of supply and demands. The prosperity of the basketball market calls for more basketball stars and the reform of the leagues should be adapted to the new situations. |
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| Keywords: | basketball industry supply demands development |
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