| Abstract: | The interactive effects of the cognitive and the affective domains are sometimes overlooked in attitudinal research. The possibility exists, however, that knowledge may be an essential element of attitude formation. The researcher hypothesized that some instances of ethnic prejudice (ethnocentrism) are the result of faulty or inadequate knowledge. This study, therefore, focused on the affective outcome of instruction in two cognitive concepts of cultural anthropology. Using a fixed effects 2 × 2 treatment by blocks multivariate analysis of variance with two measures of effect, highly significant results were obtained. |
