江苏省城镇居民体育消费现状的研究

主要采用问卷调查等研究方法。通过调查，得出以下主要结论：江苏省城镇居民体育消费在生活消费中占有一定位置；体育消费构成以体育实物产品消费为主；苏南、苏中、苏北3个区域居民的体育消费水平有一定差别，但不显著；影响江苏省城镇居民体育消费水平的主要因素是经济收入，同时与人们受教育程度、本人身体健康状况和所从事的职业有较高的关联度；江苏省城镇居民参与性体育消费方式仍以传统的球类、跑步、拳操为主。

The Status of Jiangsu City and Town Dwellers' Consumption in Sport

The research was conducted mainly through questionnaires. The result of The survey reveals that sporting consumption by city and town dwellers in Jiangsu Province occupies a relatively impor- tant place in their individual consumption. Sporting consumption is chiefly in the form of consumption of sporting goods, and differs to a certain extent between. North, Mid-, and South Jiangsu. The lev- el of sporting consumption is primarily dependent on individual income, and is highly correlated with the individual's education, physical condition and occupation. Consumption in participatory sports still centers on such traditional events as ballgames, running, Chinese shadow - boxing and fitness exercis- es.