| 中国“电视购物”节目生存战略探析 |
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| 引用本文： | 王欢.中国“电视购物”节目生存战略探析[J].南平师专学报,2008,27(3):55-58. |
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| 作者姓名： | 王欢 |
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| 作者单位： | 福建师范大学传播学院,福建福州350007 |
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| 摘 要： | 近年来，“电视购物”节目在中国异军突起，顺应了时代的发展和现代人的生活方式。电视购物节目不同于常规节目，背景、目的的特殊使它带有了更为强烈的商业化的色彩。电视媒体应从购物节目的内容、主持人、市场化进程以及所担当的媒体责任四个方面去努力，从而开办出具有中国特色的电视购物节目。
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| 关 键 词： | 电视购物 主持人 市场化 媒体责任 |
And Analysis on the Exist Strategy of "TV Shopping" Program in China |
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| WANG Huan.And Analysis on the Exist Strategy of "TV Shopping" Program in China[J].Journal of Nanping Teachers College,2008,27(3):55-58. |
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| Authors: | WANG Huan |
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| Institution: | WANG Huan (School of Communication, Fujian Normal University, Fuzhou, Fujian350007 ) |
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| Abstract: | In recent years,TV Shopping,a new fashionable television program in China,meets the needs of society and modern life-style.Different from regular TV programs,TV Shopping is characterized by intensive commercialization for its background and special purpose.Therefore,in respect of the content of the program,the host,the marketization process and the media responsibility,TV media should provide TV Shopping program with Chinese characteristics. |
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| Keywords: | TV shopping host marketization media responsibility |
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