从心理学的角度谈广告语言的创意

从心理学的角度来说,消费者对广告的理解、认可到接受,记忆起关键作用。广告语言的创意就要根据这一特点,诉诸消费者的心理需求和情感需求,创作出音韵和谐、语约义丰、构思独特、形象生动的作品,从心理或情感上打动消费者,才能保持广告信息记忆的长久。

The Originality of the Ads Language from the angle of psychology

From the angle of psychology,we can see that the memory plays an important role in the understanding,authorization and reception of the consumers.The originality of the ads language should express the psychological demand and emotional demand of the consumers according to the above feature,in order to create the harmonious,special and vivid works,to make the consumers moved from their psychology and emotion and let the ads information stay for a long time.