| 论旅游企业的品牌意识 |
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| 引用本文： | 尹隽. 论旅游企业的品牌意识[J]. 丽水学院学报, 2003, 25(3): 18-20 |
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| 作者姓名： | 尹隽 |
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| 作者单位： | 丽水师范专科学校管理系,浙江,丽水,323000 |
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| 摘 要： | 分析目前我国旅游企业品牌意识的现状，论证品牌是提高旅游企业竞争力的王牌，提出旅游企业实施品牌战略的对策。
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| 关 键 词： | 旅游企业 品牌意识 品牌战略 竞争力 国际化经营 经营模式 旅游产品 |
| 文章编号： | 1008-6749(2003)03-0018-03 |
| 修稿时间： | 2003-02-26 |
An Analysis on Brand Awareness of China''''s Tourism |
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| Yin Jun. An Analysis on Brand Awareness of China''''s Tourism[J]. Journal of Lishui University, 2003, 25(3): 18-20 |
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| Authors: | Yin Jun |
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| Abstract: | This paper analysizes the present condifion of brand consciousness of the tourist enterprises in China,proves that the brand is the trump to increase the competive power of tourist enterprises,and puts forward some countermeasures for tourist enterprises to adopt brand strategy. |
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| Keywords: | tourism product brand competition advantage brand strategy. |
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