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旅游景区内寺观商业化问题探讨
引用本文:张晓霆,董志文.旅游景区内寺观商业化问题探讨[J].青岛教育学院学报,2014(5):56-60.
作者姓名:张晓霆  董志文
作者单位:中国海洋大学管理学院,山东青岛266100
摘    要:旅游景区内寺观商业化发展,主要包括宗教协会、僧团组织、景区投资单位对寺观的经营管理以及寺观经营管理权外包等商业化运作模式,并且有着不同的驱动因素。寺观商业化运作对我国宗教事业发展具有一定积极作用,但同时对当地生态环境和文化内涵吸收也有一定的消极作用,建议政府相关部门采取严格执行审批与监督程序、积极维护宗教的合法权益、加强宗教内部管理、加强旅游行业的管理等相关措施,以解决旅游景区内寺观商业化运作所带来的各种问题。

关 键 词:宗教旅游  旅游景区  寺观经营  商业化

Discussion on Commercial Problems in Temples of Tourist Attractions
ZHAGN Xiao-ting,DONG Zhi-wen.Discussion on Commercial Problems in Temples of Tourist Attractions[J].Journal of Qingdao Education College,2014(5):56-60.
Authors:ZHAGN Xiao-ting  DONG Zhi-wen
Institution:(School of Management, Ocean University of China, Qingdao, Shandong 266100, China)
Abstract:The commercial development in temples of tourist attractions includes not only the temple management of religious association,monk organization and attractions investment units,but also the temple management outsourcing,which has different driving factors.The commercial operation of temples is of some positive effect on the development of Chinese religious career.But it is also of great negative effect on the local ecological environment and the cultural connotation assimilation.It is suggested that the relative government departments should take such measures as carrying out the approval and supervision procedure strictly,maintaining the religious legal authorities actively and enhancing the religious internal management and the tourism industry management in order to solve the problems from the commercial operation of the temples in tourist attractions.
Keywords:religious tourism  tourist attraction  temple operation  commercialization
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