大众媒介语境下的非物质文化遗产传播

非物质文化遗产在现代社会中,越来越需要有更具宣传力和影响力的传播渠道,而通过大众媒介的传播就是对其传承的一种重要方式.当今社会的大众传媒已经深入普通民众的日常生活并且急剧扩张,近些年对于非物质文化遗产的关注度颇高,报纸、图书、电视、网络等媒介形式都给予了较多的表达机会和展演空间.将非物质文化遗产植入媒介语境之中,并借助现代传媒的各种优势,能使其获得更好的传承和延续.

The Spreading of Intangible Cultural Heritage in the Context of Mass Media

In modern society,intangible cultural heritage requires more and more influential channels for spreading.Mass media,under this condition,have become an important way to pass on the heritage.Nowadays,mass media have taken root in daily life of ordinary people and expand rapidly.Much attention has been paid to intangible cultural heritage in recent years,enabling many media such as newspapers,books,television and the Internet to express themselves.Putting intangible cultural heritage into the context of media...