| 回眸奥运财富的历史 展望2008北京奥运商机 |
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| 引用本文： | 李群英,刘志成. 回眸奥运财富的历史 展望2008北京奥运商机[J]. 湘南学院学报, 2003, 24(5): 117-120 |
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| 作者姓名： | 李群英 刘志成 |
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| 作者单位： | 1. 湘南学院,体育系,湖南,郴州,423000
2. 桂阳县第一中学,体育组,湖南,桂阳,424400 |
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| 摘 要： | 回顾百年奥运,总结了历届奥运财富的得与失.从城市基本建设、传媒广告、体育产业、企业赞助、招商引资等方面,揭示了2008年北京奥运蕴藏的巨大商机,对成功举办世界一流的北京奥运具有重要意义.
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| 关 键 词： | 奥运会 财富 商机 |
| 文章编号： | 1008-2042(2003)05-0117-04 |
| 修稿时间： | 2003-08-23 |
Glancing back at the Commercial History of the Olympic Games Looking forward to the Commercial Opportunity of Beijing 2008 |
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| LI Qun-yun,LU Zhi-chen. Glancing back at the Commercial History of the Olympic Games Looking forward to the Commercial Opportunity of Beijing 2008[J]. Journal of Xiangnan University, 2003, 24(5): 117-120 |
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| Authors: | LI Qun-yun LU Zhi-chen |
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| Affiliation: | LI Qun-yun~1,LU Zhi-chen~2 |
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| Abstract: | The paper reviews one hundred's years history of Olympic Games, summarizes the financial gains and losses of all previous years' Olympic Games, looks ahead the Beijing Olympic Games 2008. The paper also reveals the vast commercial opportunity of Beijing Olympic Games 2008. Through the aspects of the city's construction, media advertisement, P.E industry, enterprise support, trade and investment promotion, etc. |
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| Keywords: | Olympic game financial support commercial opportunity |
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