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淘宝网的成功对建设开放大学的启示
引用本文:徐旭东.淘宝网的成功对建设开放大学的启示[J].成人教育,2012,32(12):92-94.
作者姓名:徐旭东
作者单位:浙江广播电视大学,杭州,310030
摘    要:基于互联网平台开展网络零售的淘宝网与基于网络平台开展远程教育的开放大学有着众多的相似之处。淘宝网作为中国电子商务的领军企业、亚洲最大的网络零售商圈和全球最大的互联网用户群首选的网上购物目的地,其成功的经验对我们建设开放大学也带来了有益的启示。即开放大学的建设需要树立远大的目标和先进的理念、需要突出服务这一最重要的办学宗旨、需要有丰富而有质量的教学资源、需要强大而方便的技术功能做支撑、需要良好的外部环境条件支持等。

关 键 词:开放大学  淘宝网  网络服务平台

The Enlightenment of Taobao.com Success to Open Universities Constructions
XU Xu-dong.The Enlightenment of Taobao.com Success to Open Universities Constructions[J].Adult Education,2012,32(12):92-94.
Authors:XU Xu-dong
Institution:XU Xu-dong(Zhejiang Radio and Television University,Hangzhou 310030,China)
Abstract:The Taobao.com which develops online retail based on internet platform is similar to open universities which develop distance education based on network platform.In recent several years,Taobao.com has been the leading E-business enterprise in China,the biggest online retail business circle in Asia and the biggest preferred online shopping destination for internet user group in the whole world.Its successful experience has brought us instructive enlightenment for open universities constructions,namely constructions of open universities require setting long-range goal and advanced ideals,stressing on service which is the most important aim of running schools,owning rich and high-quality teaching resources,having powerful and convenient technology functions as well as favourable external environment conditions as supports.
Keywords:open universities  constructions  taobao  com  network service platform
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