The write brain: How to educate and entertain with learner‐centered writing

This article presents a conceptual framework for the writing process to facilitate motivation, learning, retention, and knowledge transfer in readers of expository material. Drawing from four well‐developed bodies of knowledge—cognitive science, learning theory, technical communication, and creative writing—the author creates a model that allows developers of performance and educational content to facilitate learning by addressing such principles as engagement, connection, metacognition, learning, and practice.