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The Online Market for Illegal Copies of Magazines: A German Case Study
Authors:Marcel Garz  Armin Rott  Matthias Wass von Czege
Affiliation:1. Hamburg Media School;2. Media Economics, University of Hamburg;3. Media Management Program of Hamburg Media School
Abstract:A few years ago, publishing companies started to sell digital copies of their magazines. This study investigates a consequence of this change: the increasing online trade with illegal copies. We collected data on almost 10,000 issues of German magazines that are illegally offered online. The files are distributed in a three-sided market, in which a small number of platforms bring suppliers of illegal copies, consumers, and advertisers together. The market has been growing rapidly—between 2009 and 2012 by a factor of 10. In contrast to the legal magazine market, the illegal trade mostly concerns IT and consumer electronics magazines.
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