Reconciling “doing good” and “doing well” in organizations’ green IT initiatives: A multi-case analysis |
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| Institution: | 1. Department of Marketing and Electronic Business, School of Business (Management), Nanjing University, China;2. Information Systems, Decision Sciences and Statistics (IDS) Department, Essec Business School, ESSEC Asia-Pacific Campus, 5 Nepal Park, 139408, Singapore;3. School of Information Management, Institute of Data Research in Humanities and Social Sciences, Nanjing University, No. 163 Xianlin Avenue, Nanjing, China;1. Room 1103, Bldg 24, ANU College of Business and Economics, Copland Building 24, The Australian National University, ACT, 2601, Australia;2. Dean, College of Business, Zayed University, Abu Dhabi, Khalifa City, FF1-2-051, United Arab Emirates;3. Chair of Marketing and Entrepreneurship, College of Business, Zayed University, Abu Dhabi, Khalifa City, FF1-2-049, United Arab Emirates;1. Programa de Pós-Graduação em Informática, Universidade Federal do Rio de Janeiro, Av. Athos da Silveira Ramos, 274 – Bl. E – CCMN/NCE, 21.941-590, Cidade Universitária, Rio de Janeiro, RJ, Brazil;2. Departamento de Ciência da Computação, Universidade Federal do Rio de Janeiro, Av. Athos da Silveira Ramos, 274 – Bl. E – Room 1038 (NCE), 21.941-916, Cidade Universitária, Rio de Janeiro, RJ, Brazil;1. Department of Business and Law, University of Calabria, Italy;2. Department of Economics and Statistics, University of Naples Federico II, Italy;1. Department of Industrial Systems and Engineering, Indian Institute of Technology-Kharagpur, Kharagpur, 721302, India;2. Reliability Engineering Centre, Indian Institute of Technology-Kharagpur, Kharagpur 721302, India;1. University of Perugia, Department of Engineering, Via G. Duranti, 93, 06125, Perugia, Italy;2. MIT Center for Collective Intelligence, 245 First Street, 02142, Cambridge, MA, USA;3. University of Rome Tor Vergata, Department of Enterprise Engineering, Via del Politecnico 1, 00133, Rome, Italy |
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| Abstract: | Organizations considering green IT initiatives seek to reconcile two significant goals: environmental sustainability (“doing good”) and business profitability (“doing well”). These two purposes, however, are not necessarily aligned and can engender a dilemma in which investing to achieve environmental sustainability may threaten business profitability to some extent. Thus, this research builds on the theoretical perspective of corporate ecological responsiveness and proposes three types of strategic drivers for green IT initiatives (economic, authority, and moral drivers). How various types of organizations may be motivated by these green IT initiative drivers will affect whether organizations can reconcile the objectives of environmental sustainability and business profitability. We further deduce findings from multiple case studies of eight organizations in China and Singapore. The findings illustrate that the characteristics of any given organization influence why various driving factors affect their green IT initiative decisions. Additionally, “doing good” and “doing well” are reconciled when organizations consider the short-term investment and long-term benefit, design appropriate strategy, and receive severe external pressure. We also discuss contributions to research and practice. |
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| Keywords: | Organizational green IT Case study Environmental sustainability Organizational operations |
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