Self-disclosure in mobile payment applications: Common and differential effects of personal and proxy control enhancing mechanisms |
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Institution: | 1. Center for Studies of Information Resources, China;2. School of Information Management Wuhan University, Wuhan, Hubei 430072, China |
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Abstract: | This study seeks to examine consumers’ self-disclosure in mobile payment (MP) applications by highlight the value of personal and proxy control enhancing mechanisms: perceived effectiveness of privacy setting and perceived effectiveness of privacy policy. To empirically validate the model, we conducted two quantitative survey studies in the same research inquiry. The empirical results suggest that perceived benefits, perceived effectiveness of privacy setting, perceived effectiveness of privacy policy, and perceived risks together predict perceived value and psychological comfort, which further determine consumers’ self-disclosure in MP applications. This study contributes to the information privacy literature by highlighting personal and proxy control enhancing mechanisms to promote consumers’ self-disclosure in MP applications. |
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Keywords: | Self-disclosure Privacy calculus theory Control agency theory Perceived effectiveness of privacy setting Perceived effectiveness of privacy policy Mobile payment Financial technology |
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