Understanding the roles of institutional pressures and organizational innovativeness in contextualized transformation toward e-business: Evidence from agricultural firms |
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| Institution: | 1. South China Agricultural University, China;2. Anderson School of Management, University of New Mexico, USA;1. Department of Energy, Systems, Territory and Construction Engineering, University of Pisa, Largo Lucio Lazzarino, 1, 56122 Pisa, Italy;2. Department of Enterprise Engineering, University of Rome Tor Vergata, Via Orazio Raimondo, 00173, Rome, Italy;1. Department of Business and Law, University of Calabria, Italy;2. Department of Economics and Statistics, University of Naples Federico II, Italy;1. Department of Industrial Systems and Engineering, Indian Institute of Technology-Kharagpur, Kharagpur, 721302, India;2. Reliability Engineering Centre, Indian Institute of Technology-Kharagpur, Kharagpur 721302, India;1. Room 1103, Bldg 24, ANU College of Business and Economics, Copland Building 24, The Australian National University, ACT, 2601, Australia;2. Dean, College of Business, Zayed University, Abu Dhabi, Khalifa City, FF1-2-051, United Arab Emirates;3. Chair of Marketing and Entrepreneurship, College of Business, Zayed University, Abu Dhabi, Khalifa City, FF1-2-049, United Arab Emirates;1. Programa de Pós-Graduação em Informática, Universidade Federal do Rio de Janeiro, Av. Athos da Silveira Ramos, 274 – Bl. E – CCMN/NCE, 21.941-590, Cidade Universitária, Rio de Janeiro, RJ, Brazil;2. Departamento de Ciência da Computação, Universidade Federal do Rio de Janeiro, Av. Athos da Silveira Ramos, 274 – Bl. E – Room 1038 (NCE), 21.941-916, Cidade Universitária, Rio de Janeiro, RJ, Brazil |
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| Abstract: | E-business is of increasing significance in promoting agricultural economic development and restructuring and upgrading, yet agricultural firms’ transformation toward e-business in China is at a low level. To gain insights to why and how agricultural firms intend to accept or resist the revolutionary innovation of e-business, this study draws on the perspective of institutional theory and organizational innovativeness to develop an integrative model to fathom factors affecting transformation to e-business in agricultural firms in China. By analyzing the impacts of institutional pressures on perceived benefits, perceived barriers, and subsequent e-business transformation intention, the empirical results indicate that mimetic pressure, coercive pressure, and normative pressure have different levels of positive effects on perceived benefits; normative pressure has a significantly negative impact on perceived barriers, while mimetic pressure and coercive pressure have no significant effect on perceived barriers. Perceived benefits and organizational innovativeness have significantly positive impacts on e-business transformation intention, while perceived barriers have no significant effect. Perceived benefits play a partial mediating role between institutional pressures and e-business transformation intention. |
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| Keywords: | e-business transformation Innovation adoption Agricultural firms Institutional theory Mimetic pressure Coercive pressure Normative pressure |
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