Influences on Creativity in Technical Communication: Invention,Motivation, and Constraints |
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| Authors: | Yuejiao Zhang Karla Saari Kitalong |
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| Affiliation: | 1. University of Texas at Arlington;2. Michigan Technological University |
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| Abstract: | Interviews with 14 technical communicators reveal that skills in rhetorical invention help them creatively address communication problems. They define creativity in relation to four interrelated exigencies of invention: thinking like a user, reinvigorating dry content, inventing visual ideas, and alternating between heuristic and algorithmic processes. They recognize intrinsic factors such as curiosity and sympathy as motivations for their creativity, while being conscious of the external factors (people, money, and time) that may restrain creativity. |
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| Keywords: | creative economy creativity innovation technical communication workplace research |
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