体育赛事活动价值的窗口 ——体育赛事商业赞助推介书的包含因素分析

体育赛事的商业推介书是体育赛事商业及社会价值的窗口,是体育赛事主办或承办机构经过调查研究,充分利用相关资源,为达到赛事进行筹资和获得效益的目标,激发创意、统筹资源合理组织而形成的方案.从现代社会、体育行业和产业的飞速发展的角度来看,一项体育赛事只有经过精心策划和周密设计富于创意的推介资料才能推向社会和市场,才能有可能获得社会效益和经济效益的成功.相关机构运用市场营销与推广的原则和方法,从赛事的背景情况、核心资源、相关广告、受众等重要因素进行分析,进行正确条目、供给与需求对应性和数据与图表的表述,并从版式和装帧上进行科学合理的设计与制作.

Window of the Value of Sports Events ——Analysis on the Factors of the Commercial Sponsorship of Sports Events

The book for the commercial promotion of sports events is the window of sports business and social value. It is the scheme based on the research made by the sponsors or organizers after they made full use of related resources through coordinating resources and stimulating creativity in order to achieve the goal of financing and obtaining benefits. From the perspective of the rapid development of the modern society and sports industry, a sporting event can only be pushed to the society and the market with the innovative promotional materials after orchestrating and designing carefully. Only in that case, it will likely succeed in obtaining social and economic benefits. Relevant organizations analyzed the important factors including the background of the events, core resources, related advertising, audiences and other commercial resources by using the principles and methods of marketing and promotion. They formulated the correct entries, data and correspondence between supply and demand, charts as well. They also design and manufacture scientifically and reasonably from the format and binding.