新时期户外标语口号的语用特点

我国是个标语大国，新时期户外标语口号更是独具特色。在内容上，标语口号见证了这一历史时期的发展，内容逐渐多元化，从政治性标语一统天下到公益性、商业性等标语各呈风采；在形式上，表达方式日益丰富，标语风格发生了重要的嬗变，逐渐向人性化、个性化、情趣化方向发展；遣词造句更加注重修辞，在语气句式的选择、词语的锤炼以及修辞格的运用上都很有特点。当然有些标语的内容值得商榷，有的角色预设有误。

The Pragmatic Features of Outdoor Banners and Slogans in the New Era

China is a country abundant in banners and slogans, which are of new features in the new era. As to the contents, banners and slogans have witnessed the development of this period, and their contents have become more and more multiple, from the ones for political purpose to the ones for public interests and commercial purpose. As to the forms, the styles of banners and slogans have become more humanistic and humorous. Meanwhile, rhetoric devices have been used a lot in composing banners and slogans.