公共卫生危机传播中的“钟南山现象”及其启示

钟南山院士在中国公共卫生突发事件和危机传播中,是一个现象级人物。人们对钟南山敢医敢言精神的信任是他做好危机传播工作的重要基础。钟南山以科学精神攻克医疗难题,以人文素养抚慰人们心灵。在危机情境中,钟南山善于回应热点,善于对话,实现了危机传播信息的供求平衡。口语传播、电视传播、两面提示等传播策略优化了危机传播效果。专家已成为危机传播当中一个不可替代的主体,独立自主与敢讲真话可以赢得更多信任。只有加大健康传播人才培养力度,创新培养模式,才能出现更多的钟南山式的健康传播、公共卫生危机传播人才。

"Zhong Nanshan Phenomenon"in Public Health Crisis Communication

Digital communication ecology is the dissemination feature of the modernization of national governance.It is imperative to improve China’s online governance capabilities amid major epidemics.The Chinese government urgently needs to deal with the"Huntington Paradox"of the two sides of"modernization",build a national governance system from the four aspects of legal system,organization,system and value,and exert the positive effect of"modernization"of governance capabilities.The sign of the modernization of national governance has changed from"social management"to"social governance",showcasing the"major nation"style.