| 无线T恤——网络时代低成本营销的典范 |
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| 引用本文： | 王建文.无线T恤——网络时代低成本营销的典范[J].邢台职业技术学院学报,2013(4):56-60. |
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| 作者姓名： | 王建文 |
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| 作者单位： | 河北师范大学新闻传播学院,河北石家庄050024 |
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| 基金项目： | 2012年度河北省社会科学发展研究课题,课题编号201203290. |
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| 摘 要： | 美国无线T恤（Threadless）是互联网时代低成本营销的先行者.从辨识市场机会开始,无线T恤在营销的各个环节系统性、创新性地采取低成本工具,实现了企业低风险运营.无线T恤的成功给转型期的中国企业带来了深刻的启示.
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| 关 键 词： | 网络 低成本营销 网络社区 长尾理论 众包 |
New Path of Low Cost Marketing for Treadless in Internet Age |
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| WANG Jian-wen.New Path of Low Cost Marketing for Treadless in Internet Age[J].Xingtai Vocational and Technical College,2013(4):56-60. |
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| Authors: | WANG Jian-wen |
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| Institution: | WANG Jian-wen (Hebei Normal University, Shijiazhuang, Hebei 050024, China) |
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| Abstract: | At the age of Intemet, being a leader of low cost marketing,Threadless takes low cost tools in the field of marketing systematically,and manages in low risk. The success of Threadless brings profound revelation to the Enterprises in the transition period of China. |
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| Keywords: | network low cost marketing network community the long tail theory crowd sourcing |
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