论新闻媒体在突发公共卫生事件中的风险沟通能力

风险沟通是一个前沿和综合的新兴领域，是危机管理重要的途径和手段之一。目前，越来越多的专业人员开始意识到风险沟通的重要性，从非典、禽流感、三氯氰胺奶粉、甲型流感、鼠疫疫情等事件中，新闻媒体凭借自身的优势，在如何正确引导舆论，使公众及时获得信息以及维护社会稳定等方面发挥了积极作用。探索突发公共卫生事件中新闻媒体沟通机制的理论与实践研究，具有十分重要的现实意义。

How to Possess Risking Communicate Ability with Media during Unexpected Public Sanitation Affair

Risking communication belongs to foreland and integrated rising field, is one of important approach and measure of risking management. In present, more and more professional are aware of signifi- cance of risking communication. During the affairs of SRAS, Birds flu, Melamine milk powder, H1N1 in- fluenza A and Plague epidemic, media exert positive function in guiding consensus rightly, providing infor- mation for public promptly and maintain stabilization of society, It has great realistic significance to ex- plore theory and practice research of media communication mechanism during unexpected public sanitation affairs.