影响员工接受移动商务应用因素研究

基于社会认知理论，从移动商务在企业内部使用的分析角度，提出影响员工使用移动应用的认知因素模型．在该模型中，移动工作者的自我效能作为主要因素，是指其评估自己使用移动技村应用完成工作任务的能力，而使用经验、同事和组织支持将直接影响移动工作者自我效能，增强或降低员工的自我效能，从而使员工期望使用移动技术带来结果发生变化，产生不同影响情绪反应．移动工作者自我效能的程度高，会提高移动商务在企业内应用程度．通过一个移动商务实际应用案例分析，对提高移动商务在企业内部实际应用程度，给出相应建议．

A Research on the Factors of Influencing Employees to Adopt Mobile Business

Based on Social Cognitive Model,it presents the model how the end-users interact with mobile technologies from the perspectives of the usage of mobile applications in business environments.In this theoretical model,it presents three determinants(previous experience,colleague support,organizational support) of end-user mobile technology/application self-efficacy,which then influences individual outcome expectations(performance,image and status) and brings different affective responses to mobile technology usage,and then good perceived performance outcome expectations and joyful affective responses can improve the usage of mobile applications in businesses.In next stage, the model will be validated by empirical study.Furthermore,there would be some suggestions for managers to handle these cognitive influencing factors in the model to improve actual usage of mobile business services in business environments.