The perception gap in cross-cultural training: an investigation of British Council English language teaching projects in China |
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| Institution: | 1. University of Hawai‘i at Mānoa, United States;2. Singapore Management University, Singapore;1. Scuola Superiore Sant׳Anna, Pisa, Italy;2. CNIT, Pisa, Italy;1. Resident, Department of Oral and Maxillofacial Surgery, Peking University School and Hospital of Stomatology, Beijing, China;2. Resident, Department of Oral and Maxillofacial Surgery, Peking University School and Hospital of Stomatology, Beijing, China;3. Associate Chief Physician, Department of Oral and Maxillofacial Surgery, Peking University School and Hospital of Stomatology, Beijing, China;4. Professor, Department of Oral and Maxillofacial Surgery, Peking University School and Hospital of Stomatology, Beijing, China;6. Associate Professor, Department of Oral and Maxillofacial Surgery, Peking University School and Hospital of Stomatology, Beijing, China |
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| Abstract: | This paper examines the implementation of British Council English language teaching projects at Chinese universities. The study argues that the key to successful cross-cultural communication is an informed appreciation of the perception gap that separates donor and recipient. Cultural sensitivity and the use of a culturally appropriate methodology are of fundamental importance in educational development projects. The study argues that a local willingness to promote change is the key to sustainability of innovation. Rather than a focus on the transfer of technical skills in classrooms, the successful long-term impact of development projects depends upon professional empowerment and emancipation for the teachers. |
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