论广告传播与文化的互动

广告文化是从属于商业文化的亚文化,自身又包含商品文化以及营销文化。广告活动不仅是一种经济活动,还是一种文化交流。文化因素对广告创意产生了深刻的影响,同时,在知识经济时代,随着信息技术的高速发展和互联网的广泛应用,广告对文化产生了一定的互动。

On the Advertise''''s Propagate Interdynamic with Culture

Advertising culture is subordinated to commercial culture,one's own and including culture of the goods and marketing culture.The advertising activity is not merely a kind of economic activity,whether or a kind of cultural exchanges.The cultural factor has a deep impact on advertising intention,at the same time,in the era of knowledge-driven economy,with the high-speed development of the information technology and wide application of Internet, the advertisement has produced certain interdynamic to culture.