福建省农产品电子商务模式创新与发展

从福建省农产品电子商务发展的现状来看，它具有明显的区位优势和产业优势。农业信息化服务平台也初具规模，但商务网站功能尚待完善。传统电子商务模式在区域农产品的应用实践中存在客观环境和人才素质等不足．传统生产难以适应大市场的需求。根据福建省农业小生产、分散性、网路通畅等特点。创新的模式（P2C2B、P2G2B）有效地将现代信息服务和传统农业相结合，促进农业经济结构优化。提高区域农业运行效率。

Innovation and Development of Fujian Agricultural Products E-commerce Mode

From the current Fujian agricultural products＇ e-commerce, it clearly shows the regional advantages and indus- trial advantages. Agricultural information service platform has taken shape. However, platform functions need to be perfect- ed. In the regional practice of traditional e- commerce mode, it shows objective environment shortage and the lack of talent and the mismatch between traditional production and big market demand. According to the characteristics of small-scale pro- duction, dispersion, and unobstructed network in Fujian province, the new innovative e-commerce modes can effectively combine the modern information services and traditional agriculture, which can promote agricultural economic structure opti- mization and improve the operation efficiency of regional agriculture.