| 体育商业保险──一种新的体育经济手段 |
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| 引用本文： | 汤起宇.体育商业保险──一种新的体育经济手段[J].西安体育学院学报,1995(3). |
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| 作者姓名： | 汤起宇 |
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| 作者单位： | 武汉体育学院 |
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| 摘 要： | 体育运动的商业保险，是推进体育产业化、发展体育经济的一种有效手段。开展体育运动商业保险，既有利于国家社会经济的发展，也有利于体育运动自身的发展。通过商业保险与社会赞助的功能比较，结合国内外体育运动实践，说明商业保险具有比社会赞助更多，更大的优势。因此，必须加强对体育运动商业保险的认识研究，进一步发掘它的经济功能，使之在社会主义市场经济体制下，深化体育改革的进程中，为不断扩大我国体育事业的社会投入，有效增强体育自我发展的活力，发挥应有的作用。
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| 关 键 词： | 商业保险 社会赞助 体育经济 体育产业化 |
Sports Commercial Insurance |
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| Tang Qiyu.Sports Commercial Insurance[J].Journal of Xi'an Institute of Physical Education,1995(3). |
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| Authors: | Tang Qiyu |
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| Abstract: | Sports commercial insurance is an effective way to promote the sports industrial and develop the sports economy. Carrying out the sports commercial insurance is beneficial not only to the development of the state and social economy but to the growth of sports by itself as well. Compared with sports commercial insurance and social money support in function,and combined the sports practice at home and abroad,the author holds that sports commercial insurance is more adventageous than social money support. Therefore, to make it play its proper role, we should further cognize and study it,explore its function by enlarging the investment in sports and strengthening the sports vitality by itself under the socialist market economy and in the course of the deepening sports reform. |
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| Keywords: | commercial insurence social money support sports economy sports industrialization |
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