中小企业微创新实现路径及其关键机制研究

中小企业微创新常面临着行为自发盲目性、结果不确定性等问题，问题解决的关键在于对微创新成功实现的路径做出解答。以浙江省五市共44家企业的深度访谈数据作为基础，运用质化研究方法扎根理论，借助Nvivo11.0软件辅助编码，归纳出用户交互、试错学习、快速迭代、跨界整合、单点突破等相互耦合又层层递进的微创新实施策略，并初步构建中小企业微创新的发展路径模型。微创新的实现依托三大关键机制：用户交互机制、迭代试错机制以及跨界整合机制。其中，用户交互机制贯穿于微创新全过程，迭代试错机制使得微创新实现螺旋式上升，跨界整合机制保障微创新的超前性。分析中小企业微创新的发展路径并总结归纳其成功实现的关键机制，既完善了相关理论研究，同时对中小企业微创新的实践具有积极的指导意义。

Research on the micro-innovation implementation path and mechanism of small and medium-sized enterprises

Micro-innovation of SMEs is faced with the problem of spontaneous blindness and uncertainty of results. The key to the problem is the answer to the implementation paths of micro-innovation. Based on the in-depth interview data of 44 enterprises in 5 cities of Zhejiang Province, using the grounded theory of qualitative research method and with the help of Nvivo 11.0 software auxiliary coding, the implementation strategies of micro-innovation, which are coupled and progressive, such as user interaction, trial-and-error learning, rapid iteration, cross-boundary integration, and single-point breakthrough, are concluded. Then preliminarily construct a new development path model of SMEs.The implementation of micro-innovation relies on three key mechanisms: user interaction mechanism, iterative trial-and-error mechanism and cross-border integration mechanism. Among them, the user interaction mechanism runs through the whole process of micro-innovation, the iterative trial-and-error mechanism makes micro-innovation spiral upward, and the cross-border integration mechanism guarantees the advancement of micro-innovation. By analyzing the development path of Micro-innovation of SMEs and summarizing the key mechanism of their successful realization, the relevant theoretical research has been improved, and it has positive guiding significance for the practice of SMEs.