EXPLAINING LABOR'S WIN AT THE 1993 AUSTRALIAN FEDERAL ELECTION

This paper investigates Labor's victory at the 1993 AustralianFederal election. In the aftermath of the election a varietyof explanations emerged endeavoring to account for the result.From these explanations factors claimed as important are investigatedfor their influence on vote choice and importantly their contributionto the parties' shares of the vote. Confirming aspects of someof the explanations, the factors which gave the ALP the greatestbenefits were the opposition's proposed goods and services tax,and the medicare and health, and industrial relations issues.The coalition benefited from Labor's employment record, theeconomic management issue, and from the belief that it was timeto change government. This study demonstrates that careful analysisof survey data can provide accurate and detailed accounts ofelection outcomes. We discuss how explanations of election outcomesin general can be improved and the implications of the study'sfindings for the next election.