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大众传媒在社会主义核心价值体系建设中的作用
引用本文:贾绍俊.大众传媒在社会主义核心价值体系建设中的作用[J].广东广播电视大学学报,2010,19(5):63-67.
作者姓名:贾绍俊
作者单位:安徽省社会科学院,安徽合肥,230053
摘    要:大众传媒是进行社会主义核心价值体系宣传教育和实际践行的重要渠道和重要力量,对协调价值差异、引导社会舆论起着重要作用;但大众传媒也可能被利用或滥用成为西方意识形态渗透的工具,成为有害信息、消极文化传播和宣传的场所。发挥大众传媒在核心价值体系建设中的积极作用,规避其负面影响,需要大众传媒、党和政府与广大人民共同努力,通过各种具体措施加以推进。

关 键 词:大众传媒  社会主义核心价值体系  价值取向  传播

The Effects of Mass Media in the Construction of the Socialist Core Value System
JIA Shao-jun.The Effects of Mass Media in the Construction of the Socialist Core Value System[J].Journal of Guangdong Radio & Television University,2010,19(5):63-67.
Authors:JIA Shao-jun
Institution:JIA Shao-jun (Anhui Province Academy of Social Sciences, Hefei, Anhui, China, 230053)
Abstract:Mass media is an important channel and an important force in the propaganda, education and the actual practice of the socialist core value system. It plays an important role in harmonizing value differences and guiding public opinion, but meanwhile it may be used or abused as a tool for the infiltration of westem ideology and thus become the communication and propaganda site of harmful information and negative cultures. Therefore, it takes the party and the government's joint efforts and some specific measures to maximize its roles in the construction of the core value system and to avoid its negative impacts.
Keywords:mass media  the socialist core value system  value orientation  communication
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