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The healthcare advertising landscape |
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| Authors: | Bette BRUNELLE Chuck RICHARD |
| Institution: | 1. Outsell Inc.;2. Bette Brunelle and Chuck Richard;3. 330 Primrose Road, Suite 510;4. Burlingame, CA 94010, USA;5. Website: www.outsellinc.com |
| Abstract: | A survey of the various categories of advertising spend in the United States in the healthcare market is reported upon and the position of the publishing industry within that is described. |
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