加强校园文化品牌建设，提升高职院校软实力

校园文化品牌对于高职院校的成长至关重要，是扩大学校影响、打造优势教育品牌的重要途径。本文主要介绍了高职院校进行文化品牌建设的基本内涵，并分析了提升院校软实力的时代需要，进而提出了促进高校文化软实力建设的策略，以期为创建校园文化品牌提供些许建议。

Strengthening the Construction of Campus Cultural Brands and Improving the Soft Power of Higher Voca- tional Colleges

The campus cultural brand is of great significance to the development of higher vocational colleges, as it is an impor- tant approach to expand college influences and construct prepon- derant education brands. This paper mainly introduces the basic connotation of cultural brand construction in higher vocational colleges, analyzes the need of the times for higher vocational col- leges to improve their own soft power, and then puts forward strategies of promoting the soft power construction of colleges, hoping to provide some suggestions for the construction of cam- pus cultural brands.